The footwear and accessories brand, which is moving in to 18 Market Street at The Royal Exchange, will showcase the inspirational designs of owner and designer Dan Sullivan who creates these wonderful pieces for people who like to express their individuality – and be noticed!  Celebrity fans of Irregular Choice include Nicki Minaj, Gwen Stefani, Katy Perry, Rita Ora and Whoopi Goldberg.

Tim White, Centre Manager of The Royal Exchange Manchester, said: “We’re delighted to welcome Irregular Choice, it’s a fun, quirky brand which complements our unique retail offer and is the perfect addition to our prestigious high street brands and chic boutiques”

The 925 sq. ft store will sell women’s, men’s and children’s shoes, along with a range of accessories that includes bags, jewellery, homewear and sunglasses.  Irregular Choice is renowned for its wow-factor designs that include embellished heels, lavish fabrics and incredible colour combinations with tiny intricate charms. They also do collaboration collections with Disney.

Irregular Choice has a global portfolio of 9 stores which are famed for their equally lavish décor, including the famous London Carnaby Street shop with full size carousel horse and a video staircase.

Sally Glover, Brand Manager of Irregular Choice said: “We are an iconic brand – synonymous with playful individuality – and location is important to us. The Royal Exchange is an iconic building with an eclectic mix of esteemed retail, so it was the natural choice.”

The Royal Exchange Manchester sits in the heart of the city centre and is populated by luxury high street brands, independent boutique shops, cafes and restaurants, as well as being home to the Royal Exchange Theatre.  Irregular Choice will take ownership of the Market Street premises at the end of this month.

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